Trainings are geared towards supporting individuals and developing their competencies in order to strengthen the entire team, so that a property’s goals can be achieved and hopefully exceeded.

puts the focus on the very heart of hospitality:
a strong team.

In tandem with clients, Knowledge Matters develops bespoke training concepts that are tailor made for a property and its trainees. based on tried-and-tested practical training styles rooted in academic research, whilst always keeping in mind and working towards the planned outcome.



Development and implementation of team building missions, visions and values.


Our workshops and team events combine focused work on shared values and goals with joint activities that promote collaboration, communication and cohesion between team members.


Trainings and workshops to develop and qualify employees. Business coaching. Leadership development.


Training activities for individual team members as well as departments, ensures growth, knowledge sharing, and improved customer satisfaction. Jointly, we transform challenges into opportunities and foster a culture of innovation, resilience, and shared success.

New Joiners

Onboarding programs and pre-opening trainings.


Structured training, workshops, and initiatives aim to integrate new team members into a team smoothly and effectively. Team structures, roles and responsibilities are established and common values and culture are defined.

Young Talents

: Career path development for standout young talents and fast-track management trainees.


We support you so that you can recruit from within your own ranks. The next generation of leaders will be equipped with the skills, competencies and experiences they need to succeed in their careers and make a meaningful contribution to your organization.



CEO Accor Middle East, Africa, Turkey & Asia Pacific

As an extremely accomplished active listener, coupled with her analytical expertise, Annette always combines strategy and tactics without losing sight of people. With these skills in particular, Annette has been successful and instrumental in the implementation of our Cultural Intelligence Project at Accor's Northern European headquarters.


Hoteldirektor Bayerwaldhof

I highly recommend Annette. Her extensive experience, passion, and genuine personality shape all her work and inspire the team. The workshops and trainings Annette has conducted for us are tailored, practice-oriented, and have a noticeable positive impact on our employees.


General Manager SO/ Vienna

Annette designed a development program for our young leaders that took into account ohe individual needs of our company and those of the participants. The workshops were conducted in a very interactive manner, combining knowledge transfer and open discussions. Due to her many years of operational experience, Annette was able to relate to the participants’ issues and give them valuable input.


COO Althoff Hotels

Annette is an experienced and resourceful trainer. Her down to earth manner coupled with her analytical approach, means she is able to communicate effectively at all levels of an organisation. She has a talent for identifying the best abilities of each person, motivating them to contribute and excel.


Director of Pre-Opening Kempinski Hotels

I have worked with Annette on several hotel opening projects around the world. Her structured approach to create engaging and effective training programs for all members of the local and expat workfoce made her an irreplacable member of the pre-opening team. Annettes diplomatic and understanding approach helped to navigate and bridge communication gaps in those diverse cultural settings.

Annette Hopfensperger

Founder and Executive Director

Each hotel team embodies what fascinates me most about our industry: a diversity of characters and cultures. During my career I was able to develop an ability to motivate people from all walks of life and to instill a sense of belonging to a multi-cultural team. I first started working as an apprentice in a bank, but after graduating I gave in to my curiosity and wanderlust and found my place in the hospitality industry. I built upon the degree I obtained from the Glion Hospitality School Campus at Leysin, Switzerland and gained operational experience in China, Egypt, the United Kingdom, Vietnam, Germany, Singapore, the Caribbean and Austria, working for international companies such as Hyatt, Sheraton, Six Senses and Mandarin Oriental. A big advocate of lifelong learning, I trained as a certified business coach in 2010 and completed a part-time MBA degree in International Human Resources in 2018. In 2023 I qualified as a Lego Serious Play© facilitator. My focus was always on Human Resources and Talent Development within the hospitality sector, where I gained 20 years of operational experience, including more than 10 years of strategic work on curriculum development for employee qualification. Before starting Knowledge Matters I held corporate positions with Accor, Falkensteiner Hotels & Resorts, Althoff Hotels as well as working on pre-opening projects with Kempinski.


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